Buick x Draper James | Style For Your Lifestyle
In this series, we created a number of posts focusing on a singular “lifestyle,” and a starter-kit matching this trait, all featuring a Buick model and a Draper James outfit
The Festive You
For this collaborative series, we worked with Draper James to make curated fashion selections that were in-season and in-style.
The Slope-Ready You
Through this collaboration, we played with color, texture and patterns to create harmonious pairings between the vehicles and the clothing.
The Uptown You
With each post, we tagged Draper James, linking out to that season’s latests fashion picks.
Buick x Draper James | Style For Your Lifestyles…
Buick partners up with Reese Witherspoon’s fashion line, Draper James.
Agency: Leo Burnett Detroit
Executive Creative Directors: Tim Thomas + Steve Glinski
Creative Directors: Dan Councilor + Tom Topolewski
Account Directors: Angela D'Aristotile + Natalya Sana
Art Director: Morgan Aeriel
Copywriter: Kateri David