See Her Greatness
Buick made a commitment to increase visibility of women’s sports in 2022, so the following year, they kept their word and continued their efforts by partnering with five exceptional women athletes for #SeeHerGreatness 2.0.
The Athletes
Before the Games
As momentum and excitement increased, viewers were reminded to watch their favorite athletes through a series of stories and in-feed posts from Buick and their partners.
Game Day
Buick and their partners utilized stories and in-feed posts the day of our athlete’s games prompting viewers to “See Her Greatness”.
Social Takeover
Instagram takeover featuring our five athlete partners.
Real-time March Madness updates highlighting in-person Buick activations.
Cross-channel art updates.
SEEHERGREATNESS
#
SEEHERGREATNESS #
Buick See Her Greatness…
Buick sticks to their commitment to increase visibility of women’s sports.
Agency: Leo Burnett Detroit
Executive Creative Directors: Tim Thomas + Steve Glinski
Creative Directors: Dan Councilor + Tom Topolewski
Social Account Directors: Angela D'Aristotile + Natalya Sana
Social Art Directors: Morgan Aeriel + Dani Kilby + Andrea Dunn
Social Copywriter: Mary Jane O’Connor + Ansley Young
Photographer: Ashley McKinney